Ruby's Mediterranean Cuisine - Scarborough Restaurant Local SEO
Client: Family-owned Mediterranean restaurant
Service Area: Scarborough and surrounding East Toronto neighborhoods
The story
When we started working with this restaurant client in Scarborough, Toronto, the situation was typical of what we see across Toronto — a real business with real customers, but an online presence that wasn't producing inbound calls. The full restaurant playbook we use across the GTA is documented on the restaurant local SEO page.
The work combined a properly configured Google Business Profile, a fast site with on-page local SEO, and call tracking on every inbound lead via our analytics setup. Same approach we run for clients in Toronto regardless of industry.
We wrote up the broader pattern in How we ranked a Scarborough restaurant on Google Maps in 3 weeks if you want the longer-form breakdown of how this category typically performs.
Client Goals
What We Did
Website Development
- Built a mobile-first website showcasing their menu and ambiance
- Implemented local SEO structure with Scarborough-targeted content
- Added schema markup for Restaurant with menu items
- Integrated click-to-call functionality prominently
- Created location-specific landing page optimized for "Mediterranean restaurant Scarborough"
Google Business Profile Optimization
- Claimed and fully optimized their Google Business Profile
- Selected strategic restaurant categories (Mediterranean Restaurant, Middle Eastern Restaurant)
- Uploaded geo-tagged photos of dishes, interior, and exterior
- Set up menu and products section with popular items
- Created weekly posts featuring specials and seasonal dishes
Local SEO & Citations
- Built citations on restaurant directories (Yelp, TripAdvisor, Zomato)
- Ensured NAP consistency across all platforms
- Implemented review generation strategy with follow-up system
- Created location-specific content targeting East Toronto neighborhoods
Call Tracking Setup
- Implemented call tracking to measure marketing effectiveness
- Set up conversion tracking in Google Analytics
- Created dashboard for monitoring call volume and sources
Project Screenshots
Mobile-optimized website built for local search visibility
Google Business Profile optimized for local discovery
Key Plays
The specific tactics and strategies that drove results for this restaurant business.